TOYOTA LOGO

Discussion in 'General Tacoma Discussion' started by B-Man, May 20, 2018.

  1. B-Man

    B-Man Well-Known Member

    1.jpg


    Let’s start with the first one on the left. This rarely seen logo will not win any design contests, but there are two things that stand out immediately. First, it is written in Romaji (the ABC’s). Second, they spelled Toyota “wrong”.

    Actually the spelling of Toyoda in the first logo is correct. The other two are technically “wrong”. Toyota was founded by Sakichi Toyoda (born 1867). His name is spelled with a “da”. It was changed later for reasons I will discuss below. In 1900, when Japan started to industrialize, Sakichi Toyoda was making looming machines that accomplished the difficult task of weaving thread into cloth. They did not start making cars until the 1930’s.

    In the early 1900’s it must have been very progressive to write your company’s name in “Romaji”. Especially when that company’s name is using your own family name, Toyoda Automatic Loom Works. Romaji, (literally; “Roman”, “ji”-letters) is when in Japanese, you use the Roman ABC’s to spell out words. It is very common in today’s Japan, but at the time must have been very forward thinking. Keep in mind that when Mr. Toyoda would write his name, he would write it in Kanji, the character based Japanese alphabet (sample of name below). He also had two other ways to write it in Japanese, Hiragana and Katakana (also seen below). He chose to write the company logo in Romaji.


    The second logo won’t win any design contests either. Actually, it did win a design contest. In 1936, three years after Toyoda established an automobile department, Toyoda held an open contest to design their new logo. Out of 27,000 entries this is the one that was chosen.

    Before all you import car guys get crazy and call it the “teq” logo, which I have seen in numerous Toyota enthusiast forums, you should be aware that this is not hard-to-read English. It is in fact, very calculated Japanese. I have taken the liberty of creating the imaginary logo that you are seeing in your head. WARNING: The logo on the left only exist in your head.

    Your eyes want to see the logo on the left!
    But it does not exist. You even want to give it a back story like; “teq” is short for “technology”, which is the Toyota research and development department before it was changed to “TRD” (Toyota Racing Development).

    Don’t let the Katakana intimidate you! Don’t start reading in English. Pull yourself together! If you read Part 1 of Toyota and Katakana you will start to recognize this logo for what it is: Three Japanese Katakana letters, (to, yo, and ta) forming the word “Toyota”

    This new logo was more than just a visual graphic change. The name switched from roman letters to Japanese Katakana. When read in Japanese the last letter reads as “ta” not “da”. There are two little lines that turn the voiced “da” sound into an unvoiced “ta” sound (below). It was decided to remove the 2 marks in the logo, and therefore change it to Toyo”ta”.


     
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  3. OP
    B-Man

    B-Man Well-Known Member

    When written correctly, the word Toyota is done with 8 strokes of the pen. However, if you write the word toyo”da” it adds two more strokes (highlighted in the red circle below). This would bring the total to 10 strokes. The actual winning entry had used the word Toyo”da”, which would have looked something like the black logo below.
    1.jpg
     
  4. OP
    B-Man

    B-Man Well-Known Member

    These two little lines may not seem like a big deal, but they are. They are a very big deal. The stroke number in Japanese culture is important in several ways. In this particular case it is a matter of reaching the number “8” which is a good number to the Japanese.

    1.jpg
     
  5. OP
    B-Man

    B-Man Well-Known Member

    The hidden needle and thread in the Toyota logo is a reference to their origins as a maker of cloth looming machines.

    1.jpg
     
  6. OP
    B-Man

    B-Man Well-Known Member

    The third and present day Toyota logo would actually win any design contest it was entered in.

    The looping circles have some obvious features like forming the letter “T”. and having a globe like shape. Others are a little more hidden like the fact that it has all 6 letters of the word “Toyota” present within the logo.

    1.jpg
     
  7. OP
    B-Man

    B-Man Well-Known Member

  8. Scott Wyman

    Scott Wyman Well-Known Member

    Wow! What a fantastic post! I had no idea the history behind the logo or the name. I thought the "Toyoda" was a play on Star Wars.
     
    mtl_76 and B-Man like this.
  9. OR17TRD

    OR17TRD Well-Known Member

    It is
     
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  10. OR17TRD

    OR17TRD Well-Known Member

  11. Scott Wyman

    Scott Wyman Well-Known Member

    This is the only part of the post I knew before reading it.
     
  12. OR17TRD

    OR17TRD Well-Known Member

    9664704A-B520-4E61-A397-58EB0745A260.jpeg TOYODA
     
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  13. OR17TRD

    OR17TRD Well-Known Member

    Deer Guy, B-Man, Bogunn and 1 other person like this.
  14. Scott Wyman

    Scott Wyman Well-Known Member

    B-Man likes this.
  15. OR17TRD

    OR17TRD Well-Known Member

    Can’t forget this one 8E300F84-8609-4E8D-B510-274960927993.jpeg
     
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  16. Scott Wyman

    Scott Wyman Well-Known Member

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  17. Bogunn

    Bogunn Well-Known Member

    Not quite. Lol.
    Quit being prejudiced against Appalachian Mountain folks.
     
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  18. OR17TRD

    OR17TRD Well-Known Member

  19. OR17TRD

    OR17TRD Well-Known Member

    It’s from the 80’s
     
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  20. Scott Wyman

    Scott Wyman Well-Known Member

    I believe the proper term is Applachin American.
     
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  21. Scott Wyman

    Scott Wyman Well-Known Member

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